In what turned out to be a wonderful book, Tim Sanders introduces the concept of "Business Love" and the lovecat way of life.
Its a simple, practical book that will help you conciously practice what you may already know.
We are no longer in a world where information is best used when kept to yourself. He introduces you to the lovecat who shares his knowledge, shows compassion and builds his network to stay ahead in life. He defines love as the selfless promotion of the growth of others.
While we may all know or be aware of many of these things, the book also tells you how you can practice it.
So what are the benefits of a Lovecat's way of life?
a) You build a brand for yourself : In a world where you are respected, valued and rewarded for your knowledge and not by the years of experience you hold, building a brand for yourself is very important.
You can do this by building on your DREAM :
D - Differentiate : be different in a positive and productive manner and offer your intangibles..
R - Relevant : Be relevant to people in their daily life
E - Esteem : offer everything you have expecting nothing in return.
A - Awareness : Create an awareness of a brand called U. Good news always travels fast.
M : Mind's eye : have a distinctive brand in the minds eye of our bizmates
b) Create an experience : We are moving from a service economy to the experience economy and that applies to us as a brand too.
c)Access to peoples attention
d) Harness the power of positive presumption
Its a must read for any of you who wish to take a step forward from wherever you are. An inspiring and refreshing read.
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